As an Adsense Publisher, you are supposed to adhere to the Adsense Program Policies religiously.As a policy, Google is very strict with those who click on their own Google Ads.Google has its own way of identifying click fraud happening with Google Adsense.If you are wondering how How does Google knows if you are a Adsense client and clicking on your own ads on our own pages??I hope that you will find this little article helpful and informative.
When you visit a website using your Web browser(ex.IE,FF,Opera) there are various information along with the IP Address that are sent to the website.The website can then extract these information and make use of them ( like Google does ;) ) as per their processes.
The Information that is sent across either by HTTP Headers or other means includes
(Every computer connected to the Internet is assign a unique number known as an Internet Protocol (IP) address. Since these numbers are usually assigned in country- or region-based blocks, an IP address can often be used to identify the location from which a computer is connecting to the Internet.)
2. Operating system
3. Cookies
4. Screen resolution
5. Browser information( IE/Firefox ).
6. Mac Address
In order to come to the correct conclusion Google or for that matter any website can place checks on
1. Above information collected from your adsense login and
2. Above information collected from PC from which the ads were clicked
If both 1 and 2 match then your adsense account might be suspended anytime. This is one of the very crude check which Google can certainly do and must be doing.
Google Blog, has this information with regards to the topic
IP addresses of computers clicking on ads are very useful data points. A simple use of IP addresses is determining the source location for traffic. That is, for a given publisher or advertiser, where are their clicks coming from? Are they all coming from one country or city? Is that normal for an ad of this type? Although we don’t use this information to identify individuals, we look at these in aggregate and study patterns. This information is imperfect, but by analyzing a large volume of this data it is very helpful in helping to prevent fraud. For example, examining an IP address usually tells us which ISP that person is using. It is easy for people on most home Internet connections to get a new IP address by simply rebooting their DSL or cable modem. However, that new IP address will still be registered to their ISP, so additional ad clicks from that machine will still have something in common. Seeing an abnormally high number of clicks on a single publisher from the same ISP isn’t necessarily proof of fraud, but it does look suspicious and raises a flag for us to investigate. Other information contained in our logs, such as the browser type and operating system of machines associated with ad clicks, are analyzed in similar ways.
Read more about Device fingerprint
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